This project is a logo reconstruction and rebranding project for a local bakery brand.
When we think of bakery, we think of freshly baked pastries, drool-worthy cupcakes & cookies. Instead of removing elements from the existing logo, I wanted to leverage it to make Brumby’s new logo as a symbol of what their business delivers. It depicts a homey and familiar feeling around the neighbourhood.
The shades on the logo represent the baked goods. The client wanted to maintain the original bakery’s “personality”. Here is why I chose an element representing bread, the colour brown. Together with other neutral tones, the logo maintains its warm and natural personality. On top of that, the colours are not deliberately modified to look like artificial colouring. This creates the brand impression of freshly baked food with natural ingredients (no artificial colouring).
The packaging is to provide a visual treat to customers upon their purchase. An improved packaging will improve customer’s purchasing experience and would likely revisit another time.
